Your Sales Be Down Again This Year?
for the best" is not a strategy,
"Waiting it out" is just not possible,
Ignoring new ideas is no longer an
Time For Some Guerrilla Marketing!
As I’m sure you’ve already discovered, it now
takes more than your typical newspaper ad, radio spot and
networking meeting to get the sales you used to get.
Why? Because the dynamics of the market have changed
dramatically. Shouldn't the way you market your business
Unfortunately, you can’t get find and attract that
elusive cash paying customer until you learn how to
market your business better. But, if you're using
the traditional marketing and lead generation methods out
there today, then you're working twice as hard for half the
That’s Why I’m So
Excited to Introduce to You
Marketing Workshop Created Exclusively for Small Business
Guerrilla Tactics That They Don’t
Teach You Anywhere Else!
This is a video of a live workshop I recently conducted
with several small business owners. This intensive audio/video course will immerse you in
must-have sales and marketing techniques that you and your
business will need, not just to survive but thrive. You’ll
walk away with sustainable competitive advantages regardless
of what’s happening in the housing market or the stock
I Highly Recommend Your Boot Camp
Because You Gave Large Amounts of Information on How to
Implement Your Unique Strategies!
thoroughly enjoyed the well though out and customization
of the presentations to your participants. You
thought of my work and my industry helps me link the
information to me and my
Jennifer Horton -
Your Boot Camp Helped Simplify and Systemize My
Marketing, While Actually Increasing My
I loved all the great ideas and information you
had to help build and develop a website - it was
detailed and explained well. I would definitely
recommend your boot camp because you teach not only how
to do it, but do it right.
Mike Marmion - Prudential
Even After 20+ Years of
Marketing and Customer Service I Learned Things I Will
information is so current and up-to-date that I intend
to use it in my employee
Michelle Gilmore - Store
The Increase Sales ASAP Guerrilla
Marketing Workshop is jam-packed with ideas to help
you outsmart, out-market, and outperform the
competition. I teach very specific strategies that you
can put into place to jump-start your business almost
also find simple to use strategies that you can start
implement right away to enhance all your current marketing
efforts. I don’t just give you the high level of what to
do, I go one step further and in most cases tell you exactly
how to do it. What you don’t need is a
bunch of theory. What you do need is effective marketing
tools that work.
terms, there are only two ways to bring in more sales.
Find new clients/customers or sell more to your current
ones. I'll show you how to do both.
No Matter What You Sell, How High The
Price or How Bad The Economy is, People Are Still Buying! You
Just Need to Make Sure They Buy From You!
It's time to
stop blaming the economy and high gas prices and start finding
new methods of attracting prospects. Now is NOT the time to
give into what I call “the down disease” – (everyone is down
in sales so I don’t feel so bad that my sales are down
In times like
these, your competitors will slow down or even eliminate some
or all of their marketing efforts. This creates an
opportunity for you to capture their customers if you already
have systems in place to do so.
is to take advantage of this opportunity and find those
prospects that ARE ready, willing and able to buy and make
sure that they buy from you, not your
what? You don't necessarily need more marketing money to
increase sales. Instead, it's your ability to use the
marketing money and resources you already have more
really comes down to is having sales generating systems
in place that you can use to get a predictable and constant
stream of sales regardless of what is going on around
the block or around the world.
Great Content, An Idea a
In today's marketplace, these ideas are just what I
needed to re-focus and energize my business.
Nancy Canfield -
David Was Able to Effectively and Efficiently
Relay Real Word Strategies and Knowledge That I Can
I would recommend
the Boot Camp to anyone who is serious about making
lasting impressions on their client
Armando Torrescano -
A Valued Tool in My
I liked the broad approach used to cover all the
topics, yet personalized to include my business. I will
begin the referral process you taught
Fred Yerrick - Top2Bottom
You'll Learn More Than You Ever Thought
The strategies I
teach can help even if
you’ve got no marketing plan and no marketing strategies
currently in place. Even if you have no sales or
marketing experience, are new to your industry or have no
computer or Internet marketing skills.
When Was The Last Time
You Spent Time Working
Now's Your Chance...
In This Video-Taped
Live Workshop You’ll Discover:
#1 - How to Build
a Strong Marketing
Did you know that companies that have a written
marketing plan outperform their competitors by more than
30%? Yet 95% of all businesses do not have
one. A written plan forces you to think strategically
and out of the box. What are you good
at? Are you better than your competition and if so how
How can you exploit those differences to make
prospects select your products and services over the
competition? You’ll walk away with your own personalized
set of written goals and strategies for the coming
year. This is huge!
Learn How to:
Develop Your Brand Image - What is it now and what do you
want it to be - this drives everything else
target and own niche markets that you may not
have known existed before
Develop a Unique Selling Proposition (USP)
that will give
you a distinct advantage over any and all competitors. Get
this one thing right and your business will thrive!
Install and implement effective systems throughout your
business to improve efficiency and profitability
SWOT Analysis -
We'll discuss and create your
Strengths, Weaknesses, Opportunities and Threats – once you
understand this, it will change the way you view
everything else in your business.
Increase customer satisfaction, loyalty and future profits
Get so close to your customers and prospects that
competition is virtually locked out
The huge advantage of Niche marketing.
I’ll give you
a variety of
ways to identify and target your own niche. Get this right
and you’ve just eliminated 90% of your competitors
A fill-in-the-blanks marketing plan that I walk you through step by
Education-Based Marketing (E-B-M)
There are hundreds, perhaps
thousands of prospects in your trading area that have thought
about doing business with you at one time or another. The secret is to develop a way to
find them and convince them to buy or do business with
you...today. In this section, I’m going to show you
specific strategies developed
by some of the best marketers and copywriters in the
You’ll learn how to increase
your qualified leads and advertising ROI regardless of the
advertising media you use.
You'll Learn How To:
The 5 basic principles of an effective
education based marketing system
6 essential components required to ensure
that your E-B-M program runs properly
Use secret direct mail writing techniques in your ads that
can double your response rates
Utilize the art of writing effective headlines to
prospects to read your all your ads
Track all your promotional efforts so you can put your money
where it is most effective
How to use a very simple free report to generate sales.
I’ll give you a ton tactics for getting your special reports
opened, read and appreciated
Secrets to creating information that your
prospects will gladly give their contact information for
How to get your prospects to “raise their hands” showing
you that they are qualified prospects and demonstrate their
Lead Generation and
Advertising on Steroids – How to
Drive Massive Amounts of Traffic to Your
No matter how
good your customer service is, how low your prices are and how
great your products and services are, if you don’t have
customers walking through the front door, you’ll soon be out
Now, more than ever before, companies need
to learn how to effectively promote their business. This
section will focus on dozens of low cost “out of the box,”
promotional activities that will get you noticed by potential
customers and the media and keep a constant influx of
traffic flowing to your business.
All types of
advertising will be discussed including - yellow pages, direct
mail, newspaper, internet, color versus black and white, big
versus small, etc. You’ll learn how to increase your
qualified leads and advertising ROI regardless of the
advertising media you use.
Discover How to:
Generate buzz using viral marketing techniques
that cost you
Create more effective newspaper ads
guaranteed to bring
in more qualified leads
Develop irresistible offers that prospects
Increase your response rates to yellow pages ads using
simple techniques that cost you less than you’re
Use 7 emotional appeals that stimulate people to action.
Understand and use these triggers that drive your prospects
to make decisions
Apply psychological reasons why people buy to
prospects before they ever even contact you
Close Prospects and Keep Customers for
Life Using Automated Follow Up
You know what most
businesses do after the sale? NOTHING! Many
companies all but stop their marketing efforts after the
customer buys. Once a prospect becomes a customer, you
need to continue to build the relationship. I
section, you’ll learn how you can make your customers happier
and your business more money. Continuing to build your
relationships with your customers through unique follow up
systems will get you more sales, testimonials and referrals
than you can handle.
I’m Going To Show You How To:
Set up a TRULY automated follow-up marketing system
for current customers that runs 24 hours a
day, 7 days a week, 365 days a year
Create a second follow-up marketing system for
potential customers that come into your showroom for
the first time and don’t buy.
Use a unique auto pilot post card system to significantly
grow your business and increase your network of potential
referral partners. Discovering and using this system is
worth the entire price of the Boot Camp by itself!
Use unique e-mail marketing techniques to make your
prospects fall in love with you forever
Utilize the old fashioned newsletter to
stay connected to
your customers, prospects and vendors
Ask for and get the best testimonials possible
- Internet and Website
Strategies Designed to Get
Your Prospects To Open Their Wallets
Are you spending huge
amounts of time and money driving traffic to your website only
to see a tiny percentage of visitors turn into clients or
customers? How would you like your prospects to
purchase your products or services on their first visit to
your store or office? It’s possible with a
dynamic “pre-selling” website. In this section you’ll
discover the critical elements that will make your website
pre-sell like crazy.
I’ll Teach You How To:
Use the biggest search engines like Google, Yahoo and MSN to
build your local business
Send a ton of pre-qualified prospects to your website
without spending a dime on advertising
Build traffic and get your customers to return to your site
over and over
Use secret internet marketing techniques to automate and build your business
How to add audio and video to your web site for less than
the price of tank of gas
Avoid the top
10 mistakes that businesses make with their
Get quality content for your web site
without writing a word
of it yourself
Increase traffic to your website for little or no cost
Marketing – “How to Make
It Rain Referrals In Your Business”
the key to getting a constant stream of never-ending
referrals. Unfortunately, very few businesses do
it. In this section you’ll learn how to implement
multiple “stealth” referral systems that will produce
predictable, consistent, and duplicable results time and time
You’ll walk away with
specific strategies and systems, checklists and forms that you
can immediately put to use in your own business to start a
river of new customers. You’re gonna kick yourself for
not using these easy strategies
In This Section, I’m Going To Reveal:
The two most important referral programs that every business should be using,
and it’s not word of mouth
How to identify referral partners.
getting them to sign on will bring you more qualified, ready
to buy customers than any advertising program you could ever
Successful referral tactics from other industries. I’ll
show you letters, scripts, examples that you can “steal” and
Get your referral partners to think of your business first
when they are asked for a recommendation
How to get the media/press to send you tons of free
How to help the right people give you more referrals.
I‘ll give you 7 effective ways – it’s easier than you think
Got COI? You sure do, but may not even know it. Tapping
into your COI can flood your business with more referrals
that you can handle
The 4 keys to effective referral marketing systems
Implement a system of getting testimonials that will provide
your business with one of the most important and effective
closing tools you could ever want
Also Included: Examples
of letters, postcards, phone scripts that you can copy and implement
- How to "WOW" Your
Let's face it, customer
service out there stinks - you've experienced it
yourself. Whether its buying shoes, a car or getting
work done around your house. That creates a huge
opportunity for those companies that want to stand out from the
crowd and grow their business at the same
Customers want to be
treated like someone special - and they should - they pay the
bills! In this video, I’m going to show you how to turn
ordinary customers into evangelists for your business by using
simple customer service ideas that you can start using
The 12 point customer complaint checklist –
list with your employees regularly and watch your customer
service improve DRAMATICALLY
12 EASY customer service ideas that are guaranteed to make
your customers “sing your praises”.
They are so basic
that any business can do it...but hardly any do.
The 2 biggest mistakes 95% of all businesses make after the
sale is made – change these 2 things and your sales will
Your ETDBW score?
Knowing your score can make the
difference between good and outstanding customer service.
Take the test and find out
16 goodwill freebies that make a big impression on your
customers – They’re easy fun and cost you almost nothing
How to make a good first impression.
I'll show you 11
ways to make a good impression on every potential customer
that calls or comes into your store or office
Everything You're Going to Receive When
You Order This Incredible Video Workshop
Video CDs - Over 7 hours of
sales building strategies. I show you step by step
all the "how to's" of building the company you set
out to when you first got into the business. These are all
practical and very doable strategies that you can put into place
Using these videos to train your office staff, managers,
department heads or other employees can be a powerful way to
getting everyone up to speed on all the latest marketing techniques.
Action Plan Workbook -
Over 200 pages of all the
that appear in the videos and a
special section next to each slide for you to take notes. Stop
the videos at any time, rewind and take notes at your own pace.
Use the notes you've take to create ads, implement strategies or
give direction to your employees or ad agency.
Also includes a specially created "fill-in-the-blanks
marketing plan template to get you up and running as soon as
- $200 Value
I've gone to my personal library and given you a
ton of resources that you can use to build your business.
FREE software, examples, templates, e-books, MP3s, scripts,
checklists, special reports - all designed to help you jumpstart
your sales as quickly as possible. -
An Incredible Resource -
CD for Learning On The Go - Have a long commute? Spend a lot of time in your car or truck? Why not use the time
to educate yourself. I've recorded all the presentations in
MP3 audio format so you take advantage of your drive time to help your business when a
computer or video is not available.
hours of audios included
- $150 Value
I want to ensure that
you have a plan to succeed. So go through the program, watch
the videos, take notes and fill in your workbook. When you're
done, let's talk. We'll go through the plan you've created
and make sure you haven't left anything out and that it's the best
it can possibly be.
Still Not Convinced?
Let Me Make This Even Easier For You...
About a 12-Month Risk Free
Money Back Guarantee!
This program comes with a no-questions, 12-month money back guarantee.
Go ahead, take your
time, take it for a 12-month test-drive. You
must make at least $5,000 from this system in 12
months or I want you send it back.
No fine explanations, fine print or explanations
I'm serious, if for any reason you decide that
this program is not for you, just e-mail me any time
within 12 months and I'll buy it back from you for
every penny you paid.
The risk is
So Let's Add It
1. 7 Video CDs with
Over 7 hours of strategies, tactics and instruction
2. Comprehensive Action
Plan Workbook - includes 200+ pages of detailed
slides and a fill-in-the-blanks marketing plan
An audio CD for learning on the Go - 7 + hours of
audio to listen to in your car or truck
Bonus CD - Free software, special reports,
templates, e-books, scripts, MP3s, checklists
FREE 30-Minute Marketing Plan Assessment
One Year Money-Back Guarantee
The total value of this powerful system is $1500.
But your tax-deductible investment is
shipping and handling in the USA only.
Please provide UPS, FEDEX or DHL account
number for all orders outside the USA.
If your program is worth so much, why is
your price so low? Fair question!
This is the same 2-day course that I was
teaching at live workshops for the last year. I was
charging $1500 per person.
have found that the economy has taken it's toll on many small
business owners who have had to make tough choices recently
between cutting expenses and cutting jobs. I know this
program can make a difference if you apply the strategies you
I have lowered
my price to where companies serious about trying to increase
their sales can afford this program and where I can still I can
still make some too. There's the no BS explanation.
Dave's Guerrilla Marketing Boot Camp Forces You to Think Outside the
I have immediately
implemented several of the techniques learned including
creating a referral network and redefining our unique
selling proposition. The boot camp forces you to
think outside the box and create more effective ways to
reach your marketplace aside from stale, traditional
Tom Yahner - United States Karate
I urge you to invest in yourself,
your family and your business today.
I promise you'll be glad you did.
business owners complain, but few ever act. I hope
you’ll act on this opportunity!
Who is David Carleton? ||
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