Increase Sales ASAP Marketing Workshop

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Frequently Asked Questions


Question # 1: What makes the Increase Sales ASAP different from other marketing courses I've purchased?

Answer:  For the past 32 years, I have created, sold and marketed to over two-dozen different  industries in 30 countries around the world.

I've had an opportunity that most other marketers never get.  During my career and in my consulting practice, I get to go over and work with industry A.  And while I'm over there, I notice something they're doing that's phenomenally effective.  I see that hardly anybody else outside their business is doing it, but they could be doing it, so I borrow it from industry A and I take it over and I teach it to industry B.

The marketing best practices I share in this live workshop come from a variety of industries including: automotive, real estate, power sports, hot tub, professional services, direct mail, coaching and consulting and the Internet marketing industry.  You will benefit from my years of experience working in these and other industries.

Question # 2: Can’t I Just Learn This Stuff On My Own

Answer:  I’m sure you could learn this on your own….but why would you want to?  Aren’t you strapped enough for time as it is? How valuable is your time and money?  Listen, people pay you for your expertise, because you are the expert.  You’ve “been there and done that” and have the stripes on your back to prove it. 

I’ve spent years and thousands of dollars collecting, testing, implementing, and perfecting these strategies with great success in hundreds of small businesses.   I’ve learned what works and what doesn’t so you don’t have to.  Why reinvent the wheel at the expense of losing a ton of time and money?

Question # 3: Why should I pay you to learn stuff I already know?

Answer:  You shouldn't.  If you already know the strategies and techniques I teach in this workshop, you don't need to pay me and you shouldn't!  But if you're struggling to find new leads, close more sales and explore every avenue possible to improve your business, then I guarantee you will learn a great deal of tactics and techniques that you never knew.  "The problem is you don't know what you don't know".


Question # 4: My business is different than most, are you sure your sales and marketing strategies will work for me? OR This will never work in my business it's different here in (insert city name)

Answer: I think you'd be surprised how many businesses say the same thing.  The strategies contained in this program work regardless of what part of the county you live in or your specific product or target market.  In addition, I'll show you so many different strategies so it is almost impossible for you NOT to find several that you can start using right away.  Remember, all the strategies I give you are from real businesses all over the USA.


Question # 5: I am not much of a marketing guy/gal, how easy will it be to apply what I learn?

Answer:  The strategies I teach will work just as well for the novice as it will for the expert.  Most of the strategies are easy enough to implement.  More importantly than your knowledge of marketing is your time commitment and desire to make the necessary changes to improve in your business. I can show you what and how to do it, but ultimately it is up to implement what your learn.


Question # 6: I don't have a big marketing budget, can the workshop still help me?

Answer:  Many of the strategies I teach won't cost anything to implement.  Sometimes it's just a change of focus in your thinking. On the other hand there will be some strategies that you may want to follow that will cost you a minimum investment.  For most businesses, however it is not about spending more so much as it is either reallocating resources or improving what you are already doing.  For instance, running more effective ads won't cost you more, but will obviously bring you better results.


Question # 7: How many strategies do you suggest I implement?

Answer:  Don't try to do too many at once. Get a few up and running first and then add a few more each month.  Then experiment and refine as you go along.  It's better that you do a few strategies really well then do 20 poorly.  In addition, the actual number of strategies that you decide to implement is not as important as making sure that each strategy you implement is effective. 


Question # 8: How much time will it take before I start to see results of my efforts?

Answer: As with just about anything, the more time and effort you put into some of these strategies up front, the quicker you'll see the results.  After you go through the Increase Sales ASAP, I would select 2 of the strategies that you think are easiest for you to implement.  Get those up and running before you move onto any more.  Depending on which strategies you choose, you should begin to see results in a very short time.


Question # 9: What if I am not happy with your program?

Answer: I am so confident that you'll be happy with the knowledge gained from this workshop, that I am going to give you an unheard of no-questions money back guarantee. 


I'm serious, if for any reason you decide that this program is not for you, just e-mail me any time within 12 months and I'll buy it back from you for every penny you paid.


Question # 10: Will you be teaching sales and closing techniques?

Answer: No.  This is not sales training.  But everything you learn will help your and your sales team increase their closing ratios by sending them more qualified prospects through improved marketing strategies.


Question # 11: Is the cost of this program tax deductible?

Answer: Although, you'll need to check with your financial advisor, this material is considered continuing education and training.  When used to improve your professional or business skills it is usually deductible as a legitimate business expense.


Question # 12: Can You Describe Your Teaching Style?

Answer: My approach is rigorous, interactive, fun and dynamic.  No theory – just real life problems with real life answers.  This workshop was video taped in front of a real class where participants asked real life questions and answer them in "real time". 


There is a lot "hands on" learning where I'll show you dozens of off and on-line resources that will help you streamline your business.  In addition, I use a lot of see-it-for yourself demonstrations, examples, scripts and checklists that you can put to use immediately


Did I miss something?  Still have questions?  Feel free to call or e-mail me. 


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